Our dear friends from the wonderful Restaurant Paradoxon in Salzburg needed help with their content for Instagram. So we came up with a simple idea that allows the restaurant to be as authentic as possible. In the restaurant itself, you can simply walk up to the kitchen and see into it and also see directly where the food is getting ready to be served. So we took this spot as the main photo area. You see unfiltered how the food comes onto your plate – we mimicked this for their Instagram account.
– Social Strategy